7 Makeup Trends for Fall-Winter 2024

As the season changes, so do fashion and beauty trends. These changes often inspire updates to daily routines, with new beauty trends emerging as the season shifts from spring and summer to fall and winter.

For fall/winter 2024, bold and chic looks are dominating the makeup trends. Expect daring color choices, such as rich burgundy and silver eyeliner, along with cool-toned pink eyeshadows. These captivating makeup techniques create a mysterious, dramatic effect, signaling that adventurous beauty is at the forefront for the colder months.

Here are seven standout fall/winter 2024 makeup trends that are worth experimenting with:

A Wink of Pink

This fall/winter, one makeup trend that has captured the attention of beauty enthusiasts is A Wink of Pink. As the name suggests, this look is all about bright pink eyeshadow, bringing a cheerful, youthful vibe to welcome the colder months. 

Recently, cool-toned makeup looks in pastel pink shades, like those often seen on Sabrina Carpenter, have gained popularity. This style typically features rosy cheeks and soft pink eye makeup for a fresh, glowing appearance.

To achieve the A Wink of Pink look, try combining shades of pink eyeshadow from ULTIMA II Wonderwear Eye-Posh Color Palette in Rose Allure. This palette offers a range of soft pink hues with an elegant shimmer, designed to create a dimensional look on the eyelids with vibrant, long-lasting color.

Cranberry Girl

Inspired by the popular “Strawberry Girl” trend, Cranberry Girl offers a bolder, more luxurious twist. While Strawberry Girl embraces soft berry red tones with a playful flair, Cranberry Girl is all about boldness and a high-end, sophisticated aesthetic.

For the Cranberry Girl look this fall/winter 2024, opt for cranberry-toned lipstick, blush, and eyeshadow from ULTIMA II Wonderwear No Ordinary Nudes Liquid Lip & Cheek collection. Start with the “Lady Boss” shade as a base for an elegant look, then layer Power Up Chic on the inner lips for a gradient effect. These shades work together to create a refined, luxurious look that is perfect for embodying Cranberry Girl’s chic style.

Grungecore

Another fall/winter 2024 makeup trend is Grungecore, a bold look that captures the essence of fall while maintaining a warm, natural touch. Grungecore blends dark shades like deep purple with the rich reds of fall leaves.

To achieve a "natural" eye look with a grunge twist, try creating a captivating illusion similar to Bella Hadid's style, which often features winged eyeliner along her upper lash line. You can replicate her look using ULTIMA II’s Wonderwear Eyesexxxy Eyeliner for long-lasting and stunning eye makeup that adds an edgy yet sophisticated vibe to the Grungecore trend.

Something Blue

The cool winter air pairs beautifully with fresh, "cool" colors, making blue eyeshadow set to be a popular trend this season. Known as Something Blue, this fall/winter 2024 trend emphasizes pastel blue shades for a sophisticated and serene look.

To achieve this look, pair light blue eyeshadow with false lashes for a dramatic look, then apply mascara in a zig-zag motion to lift and define the lashes. For a bold effect, try ULTIMA II Wonderwear Ultra Dramatic Mascara. Its smooth, ultra-pigmented formula creates a 3D effect for your lashes, providing all-day wear for a stunning, dramatic look.

Soft Metals

Another fall/winter 2024 makeup trend is Soft Metals. The allure of this trend lies in the use of gold eyeshadow, giving a dramatic yet elegant look without needing multiple shades.

For a glamorous finish, blend ULTIMA II Wonderwear Eye-Posh Color Palette in Gleaming Glam, which features sharp, dramatic shades. To add depth and definition, apply a thin line of Wonderwear Eye-Posh Precise Liner along the edge of your eyes to keep them chic and elegant. 

Vintage Skin

<

Vintage Skin focuses on a simple, matte base instead of a heavy highlighter, creating a subtle radiance. The key to mastering this look lies in choosing the right base makeup. Start with ULTIMA II Wonderwear Makeup liquid foundation for a flawless finish, then set it with Wonderwear Pressed Powder. This powder helps maintain a fresh, matte appearance that lasts up to 18 hours.  

Espresso Makeup

Another intriguing fall/winter makeup trend to try is Espresso Makeup. As the name suggests, this look embraces the rich, deep browns of espresso, featuring dark brown shades on both the eyes and lips.

Exuding sophistication and effortless beauty, Espresso Makeup is perfect for evening events. You can achieve this look with ULTIMA II Wonderwear Eye-Posh Color Palette in Dazzling Autumn, which offers a stunning range of brown eyeshadows. Complete the look by adding a thin line of Wonderwear Eye-Posh Liquid Liner along the eyelid for extra definition.

These are a few fall/winter 2024 makeup trends you can try. Which one are you most excited to experiment with first?