1ST DECADE

1959

ULTIMA II presented ULTIMA – Precious Cream, Youth Potion

1964

Discovered Collagen100, one of the most important beauty discoveries since moisture

2ND DECADE

1971

Hired the youngest Creative Director of any beauty brand in history

1973

The First Beauty Brand to Sign an A-list celebrity, Lauren Hutton

1975

Collaboration with Cartier for Love Bracelet Collection

1977

Launched The Oasis Naturals, embracing colors such as "hemp, wet clay and red earth" for eyes, lips and cheeks

1979

Improved Collagen100 to CHR. Launched of the first CHR Collagen Skincare

3RD DECADE

1984

Introduced Color Cassette System - The Bold Colour Collection for Face, Cheek, Eyes and Lips

1985

Advanced Forward to “ProCollagen”. We perfect our status as The Collagen Expert

4TH DECADE

1990

First to Introduce The Nakeds Series, Neutral Beauty Aesthetic in a Time of Bold Glamour

1994

Ultima II rode the third-wave feminism with electricfying advertising for its LIP SEXXY long-wearing lipstick and Head Over Heels fragrance (featuring 1991's #1 Billboard Hot 100 Single "I'm Too Sexy")

5TH DECADE

1999

Presented Glowtion enriched with skin loving nutrients yet correcting imperfection. Setting the trend for less is more, bare face healthy glow.

2005

Launched Extraordinaire Pure Collagen franchise

2009

Collagen Technology is completed with the addition of Trylagen

6TH DECADE

2013

Pioneering Double Caviar Power in Supreme Caviar range

2014

Introduced Triple Pore Refining Technology

2015

Launched Delicate Translucent Face Powder enriched with Moisture Essence

2015

Introduced Delicate Lipstick with Exciting Colours that suits your personality

2016

Launched Wonderwear series, designed with long lasting breathable technology with exciting bold colour palettes.

2017

Launched ProCollagen Supreme Caviar enriched with Caviar Complex

2017

Introduced the NEW FACE of ULTIMA II

2019

Launched The Legacy Limited Edition

2019

Presented the new and improved CollaSence

ULTIMAII | Your collagen expert from New York