The Rise of Asian Beauty and Makeup Trends in 2026

For years, Western beauty set the standard. Now, the spotlight is shifting. Asia is no longer following global beauty trends. It is defining its own direction, shaped by the real needs of Asian skin. Across the region, makeup continues to evolve in diverse and exciting ways. Some countries priotize skin health and complexion, while others embrace bold color, rich texture, and artistic detail.

Here are the most talked-about makeup trends across Asia for 2026, along with simple ways to bring each look into your routine:

https://www.instagram.com/p/DMU5drMJ5YN/?img_index=3&igsh=Zno0N2sxZXprM3E2

1. South Korea: Healthy Glow Makeup

As one of Asia’s biggest beauty trendsetters, South Korea continues to lead with one clear philosophy: healthy skin is the ultimate foundation. 

In 2026, Korean makeup is all about radiant, fresh-looking skin with a natural glow that feels effortless yet refined. Coverage is light, texture is breathable, and the finish looks like your skin, just brighter and smoother.

For a luminous base, try ULTIMA II Procollagen Timeless Radiance Skin Tint SPF 35 PA+++. Its lightweight, non-sticky texture helps smooth the appearance of uneven skin while leaving a soft glow. Enriched with CollaSence™ RX Radiance Elixir, it also supports skin elasticity for a healthier-looking complexion.

https://id.pinterest.com/pin/124412008448689335/ 

2. Japan: Minimal, Dewy, and Youthful

In Japan, 2026 makeup trends embrace a soft, youthful look with a modern kawaii touch. The focus stays on fresh, dewy skin, paired with blush placed just under the eyes for a delicate warmth. One of the most iconic looks remains Igari Makeup, known for its “cold air blush” effect that gives the face a soft, rosy glow.

To recreate it, apply ULTIMA II Procollagen Serum Blush SPF 35 PA+++ on the cheeks and lightly under the eyes. Its silky texture blends seamlessly into the skin, leaving a fresh flush with a subtle glow.

https://id.pinterest.com/pin/720294534167640621/ 

3. China: Neo-Luxury Makeup with an Elegant Statement

China’s 2026 makeup trend feels modern, polished, and refined. Often described as neo-luxury makeup, this look focuses on a flawless complexion paired with one standout detail, such as a bold lip or a shimmering eye accent.

For a refined look, use ULTIMA II Procollagen 2-Way Foundation UV Protection. This lightweight powder foundation creates a smooth finish while remaining comfortable on the skin. It also helps protect against UV exposure and environmental stressors.

Complete the look with ULTIMA II Procollagen Lipstick for rich color and a refined finish. Its nourishing formula helps soften the appearance of fine lines, leaving lips smoother and more polished.

https://www.instagram.com/p/DGFC3EzytYV/ 

4. Indonesia: Soft Earthy with a Warm Glow

Indonesia’s 2026 makeup trend highlights soft, warm tones that feel effortless and wearable for any occasion. Earthy shades, a subtle bronzy glow, and healthy-looking skin define the look. It suits tropical weather and keeps makeup looking fresh all day without feeling heavy.

For a warm and simple look, try ULTIMA II The Nakeds Real Skin Serum Cushion. It offers medium coverage with a breathable, buildable texture that feels lightweight on the skin. Enriched with Hyaluronic Acid, it helps maintain hydration while keeping the complexion smooth and naturally luminous.

https://akm-img-a-in.tosshub.com/indiatoday/images/story/202601/priyanka-chopra-jonas-120023226-3x4.jpg?VersionId=S.3chbsiL3sfCsIJ2nRNHrNCOXkUWGTR 

5. India: Dramatic Eyes with a Warm, Long-Lasting Complexion

India continues to inspire bold beauty expression in 2026, with dramatic eye makeup as the signature focus. This trend features intense pigment, strong definition, and dimensional eye makeup paired with a warm-toned complexion that stays fresh all day.

To enhance the eyes, use ULTIMA II Wonderwear Eye-Posh Color Palette. This ultra-pigmented palette delivers vibrant color with a crease-free finish, making it ideal for creating bold eye definition

. 

https://www.instagram.com/p/DTAaUUcEjUq/?img_index=3&igsh=YTF2MHdpamhqbjh3 

6. Vietnam: Persian-Asian Beauty Aesthetic

Vietnam’s 2026 makeup trend blends clean beauty with a soft Persian-inspired touch, adapted for Asian features and tropical climates. Peach tones, rosy nude shades, and subtle contouring create a refined look that feels lightweight and wearable.

For a polished everyday finish, try the ULTIMA II Delicate Series. Start with Delicate Under Make Up Natural Skin Radiance for a brighter-looking complexion. Add Delicate Facelight for a soft glow, then finish with Delicate Moisture Lip Tint for a hydrated satin lip.

https://www.instagram.com/p/DBRBDAET8PF/?img_index=1 

7. Thailand: Island Vibes and Tropical Glam

Thailand’s 2026 makeup trend celebrates fresh, sun-kissed radiance. Often described as Island Vibes or Tropical Glam, the look pairs glowing skin with warm tones and glossy finishes that thrive in humid weather.

For naturally glowing skin, apply ULTIMA II Procollagen Timeless Radiance Skin Tint SPF 35 PA+++. Add warmth with ULTIMA II Procollagen Serum Blush SPF 35 PA+++ in Sunkissed Nectar for a soft, sunlit flush.

Prep the lips with ULTIMA II Procollagen Lip Primer, then layer ULTIMA II Procollagen Plumpy Lip Oil SPF 20 PA+++ on top. This combination keeps lips smooth, hydrated, and naturally fuller-looking throughout the day.

Which Asian beauty trend are you most excited to try?

Other Articles: Your Guide to Healthy, Hydrated Lips and Why Lip Oil Matters