2017

Introduced the NEW FACE of ULTIMA II

2017

Introduced new ULTIMA II - Wonderwear Makeup Series

2016

Introduced new ULTIMA II - Wonderwear Staylast Makeup

2016

Introduced new ULTIMA II - Wonderwear Lip Color

2016

Introduced a Soft & Tender Blush-on for Natural Look

2015

Launched Delicate Lipstick with Fabulous Colours

2015

Launched Delicate Translucent Face Powder with Moisturizer

2009

Introduced New Packaging Design of The Poreless Expression Compact Foundation

2000

From West to East : ULTIMA II Brought to Asia Where it Remains to This Day

1990's

Women Empowerment

The Third Wave Feminism was characterized by a new sexual empowerment. Ultima II rode the third-wave feminism with electricfying advertising for its LIP SEXXY long-wearing lipstick and Head Over Heels fragrance (featuring 1991's #1 Billboard Hot 100 Single "I'm Too Sexy")

1980's

Ahead of The Times

1985

The Eighties Now...
The ULTIMA II 'Art Deco' is How

1985

Introduced The Great Designer Colours - Autumn Collection

1984

Introduced Color Cassette System - The Bold Colour Collection for Eye

1983

Introduced
ULTIMA II - Precious Collection

1980

First to Introduce The Nakeds Series, Neutral Beauty Aesthetic in a Time of Bold Glamour

1970's

Spirit of The Times

1977

Launched The Oasis Naturals, embracing colors such as "hemp, wet clay and red earth" for eyes, lips and cheeks

1974

Introduced The Beautiful Nutrient Make Up - a Simple & Sensational Make Up

1971

Hired the youngest Creative Director of any beauty brand in history

1973

The First Beauty Brand to Sign an Exclusive Face Lauren Hutton, Supermodel

1970

Introduced
The Beautiful Nutrient Make Up - a Simple & Sensational Make Up

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