OUR QUEST
Take a tour to ULTIMA II’s quest on everlasting youth, decade by decade.
1ST DECADE
1959

ULTIMA II presented ULTIMA – Precious Cream, Youth Potion

1964
Discovered Collagen100, one of the most important beauty discoveries since moisture
2ND DECADE
1971

Hired the youngest Creative Director of any beauty brand in history

1973
The First Beauty Brand to Sign an A-list celebrity, Lauren Hutton

1975
Collaboration with Cartier for Love Bracelet Collection
1977

Launched The Oasis Naturals, embracing colors such as "hemp, wet clay and red earth" for eyes, lips and cheeks

1979
Improved Collagen100 to CHR. Launched of the first CHR Collagen Skincare
3RD DECADE
1984

Introduced Color Cassette System - The Bold Colour Collection for Face, Cheek, Eyes and Lips

1985
Advanced Forward to “ProCollagen”. We perfect our status as The Collagen Expert
4TH DECADE
1990

First to Introduce The Nakeds Series, Neutral Beauty Aesthetic in a Time of Bold Glamour

1994
Ultima II rode the third-wave feminism with electricfying advertising for its LIP SEXXY long-wearing lipstick and Head Over Heels fragrance (featuring 1991's #1 Billboard Hot 100 Single "I'm Too Sexy")
5TH DECADE
1999

Presented Glowtion enriched with skin loving nutrients yet correcting imperfection. Setting the trend for less is more, bare face healthy glow.

2005
Launched Extraordinaire Pure Collagen franchise

2009
Collagen Technology is completed with the addition of Trylagen
6TH DECADE
2013

Pioneering Double Caviar Power in Supreme Caviar range

2014
Introduced Triple Pore Refining Technology

2015
Launched Delicate Translucent Face Powder enriched with Moisture Essence

2015
Introduced Delicate Lipstick with Exciting Colours that suits your personality
2016

Launched Wonderwear series, designed with long lasting breathable technology with exciting bold colour palettes.

2017
Launched ProCollagen Supreme Caviar enriched with Caviar Complex

2017
Introduced the NEW FACE of ULTIMA II
2019

Launched The Legacy Limited Edition
2019

Presented the new and improved CollaSence

2021
DELICATE
Unveiled the new chapter of Delicate and new variants of Delicate Under Make Up.

2021
Extraordinaire Supreme
Launched Extraordinaire Supreme Series, a secret to everlasting youth.

2022
COLLASENCE
Launched CollaSence Advanced Activator, the new ULTIMA II hero product that acts as a skin booster.

2022
THE NAKEDS
Relaunched The Nakeds series, ULTIMA II iconic skin-like makeup range.

2023
PROCOLLAGEN SUPREME CAVIAR
Relaunched the upgraded Procollagen Supreme Caviar series with upgraded formulation.

2023
DELICATE LIP TINT
Presented the Delicate Moisture Lip Tint, a new exciting family member for lip product & Delicate series.
2023

WONDERWEAR EYE SERIES
Launched the new Wonderwear Eye Makeup from enchanting eyeshadow palettes, eyeliner pen, and better formula for mascara for #EffortlesslyEyesthetic look.