2017

Memperkenalkan NEW FACE of ULTIMA II

2017

Memperkenalkan new ULTIMA II - Wonderwear Makeup Series

2016

Memperkenalkan new ULTIMA II - Wonderwear Staylast Makeup

2016

Memperkenalkan new ULTIMA II - Wonderwear Lip Color

2016

Memperkenalkan a Soft & Tender Blush-on for Natural Look

2015

Meluncurkan Delicate Lipstick with Fabulous Colours

2015

Meluncurkan Delicate Translucent Face Powder with Moisturizer

2009

Memperkenalkan Kemasan Terbaru dari Poreless Expression Compact Foundation

2000

Dari Barat ke Timur: ULTIMA II masuk ke market Asia

1990's

Women Empowerment

Women Empowerment
LIP SEXXY long-wearing lipstick dan parfum Head Over Heels (featuring 1991's #1 Billboard Hot 100 Single "I'm Too Sexy")

1980's

Ahead of The Times

1985

The Eighties Now...
The ULTIMA II 'Art Deco' is How

1985

Memperkenalkan The Great Designer Colours - Autumn Collection

1984

Memperkenalkan Color Cassette System - The Bold Colour Collection for Eye

1983

Memperkenalkan ULTIMA II - Precious Collection

1980

Pertama kali memperkenalkan The Nakeds Series, seri makeup natural di tengah-tengah trend warna-warni kuat

1970's

Spirit of The Times

1977

Meluncurkan The Oasis Naturals, yang terinspirasi dari warna-warna "hemp, wet clay and red earth" untuk makeup mata, lipstik, perona bibir

1974

Memperkenalkan The Beautiful Nutrient Make Up - a Simple & Sensational Make Up

1971

Merekrut Kevyn Aucoin, Creative Director paling muda

1973

Brand kecantikan pertama yang secara eksklusif menggunakan Lauren Hutton, Supermodel

1970

Memperkenalkan The Beautiful Nutrient Make Up - a Simple & Sensational Make Up

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